The iconic Ritz Hotel in Paris has joined hands with American fashion house, FRAME, for curating a capsule collection of merchandise. The line consisting of 22 everyday pieces takes inspiration from the signature French elegance and opulent history of the Ritz.
“When I think of Paris, I think of the Ritz Paris,” said Erik Torstensson, co-founder/creative director of Frame. “FRAME’s collections always offer a distinctly enduring European aesthetic and we wanted to create a collection which brings our customer the elevated experience of the Ritz Paris but an off-duty version.”
The collection comprises of subdued yet rich pieces with simple designs and neutral colours. It is full of crew neck hoodies and t-shirts, along with a few standout items such as a varsity jacket and a branded gym bag. Some garments have designs that say “Late Checkout” or “Do not disturb”, however, most of them are quite understated with the Ritz logo. The collection also offers cashmere blankets with the hotel’s address.
“Camilla Fayed, owner of the Ritz Paris along with her family have been a big fan of FRAME for a long time as we have similar values,” says Natalie Bader Messian, one of the board members. “So, it is very natural that we considered this partnership.”
The FRAME x Ritz collection promotes comfort and casualty while maintaining a wealthy and high quality status.