Ten years ago, Giorgio Armani ventured into yet another segment of fashion by introducing the first Armani Hotel, located in the tallest and most sensational building in the world. In celebration of this milestone, the brand hosted a One Night Onlyevent in Dubai at the Armani Hotel Pavilion, with a runway show exhibiting the Giorgio Armani Spring/Summer 2022 collection including couture looks from Armani Privé Haute Couture Fall/Winter 2021 and a gig by Coldplay’s front man, Chris Martin. The event coincided with Expo 2020 – a celebration of the future spread across over 1000 acres in the outskirts of Dubai.
Set against an illuminated Burj Khalifa along with other architectural miracles, every look radiated the quintessential Armani charm. The collection featured chic silhouettes in neutral hues with occasional hints of lively shades.
Apart from the glamour of the runway show, One Night Only served the purpose of promoting sustainability by being an ultra green event. They minimised waste by cutting off single use plastic and offsetting other negative environmental impacts. This symbolised the brand’s commitment to further give back to the environment.